Electronic Arts are considering dropping Tiger Woods as their cover man, unless he reclaims the form that made him golf’s number one player.
John Riccitiello, EA chief executive, has confirmed that they will stick by their man despite his current run of poor form, but also underlined that EA and Tiger’s partnership is strictly business, and that he needs to start adding trophies to his cabinet again if he wants to continue as the face of EA’s PGA Tour titles.
We have no plans to move away from him, but it’s a business relationship on the basis of we make the best golf game and he’s the best golfer.” – John Riccitiello, EA chief executive
“This is no threat against Tiger,” Riccitiello stressed at the Reuters Global Media Summit in New York.
“We’re with him because he has the promise of being the world’s best golfer. We have no plans to move away from him, but it’s a business relationship on the basis of we make the best golf game and he’s the best golfer.
“Both of those things need to be true in the long run for the partnership to make sense. He sort of stuck with us for a very long time and we made great business together and we’re willing to give him the benefit of the doubt for a period of time.”