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Disney Registers New Domain Names for Mystery Star Wars Project

Disney Registers New Domain Names for Mystery Star Wars Project

Put the Viper probe droids on alert – some recon work may need to be done in short order. Disney subsidiary LucasFilm just recently went on a domain registration spree, acquiring a slew of new Star Wars-related domains. Recent domains registered by LucasFilm include StarWarsAttackSquadrons.com, StarWarsAttackSquadrons.net, StarWarsSquadron.us, and SWAttackSquadron.org. No official announcements have been made by LucasFilm or Disney as of yet regarding what this mysterious squadron-related project may be, but when the owner of the most successful sci-fi movie franchise in history attempts to do so much as register a domain related to Star Wars (let alone dozens of them), the Internet quickly picks it up and begins to buzz with speculation.

While heavyweight companies with loose cash (such as Disney) can afford to shell out a couple of hundred bucks for domain names related a project that may never see the light of day, there seems to be a stronger element of intention with the two dozen or so domain names that LucasFilm and company have snapped up. Add to this the fact that Electronic Arts (EA), which recently inked a multi-year exclusive agreement to develop and publish games for the Star Wars franchise, already owns two squadron-related domain names: AttackSquadron.net and AttackSquadron.com. All things considered, it appears as though a fairly major project may be emerging on the horizon.

Electronic Arts made headlines at this year’s Electronic Entertainment Expo (E3) by announcing their planned release of the new video game Star Wars: Battlefront in the summer of 2015. Battlefront is currently being developed in Stockholm by Swedish gaming powerhouse (and EA subsidiary) DICE. There appears to be a major push to make summer 2015 a blockbuster season for the Star Wars franchise, as the release of Battlefront is scheduled to coincide with the new Episode VII movie, which will hit theaters during that same time frame. Episode VII promises to reunite the original Star Wars cast (Yes, die-hard fans, that includes Mark Hamill.), which will in many ways be the icing on the cake to of all the other Star Wars-related debuts scheduled for the summer 2015 season.

It has not been made clear whether the Star Wars Attack Squadrons project will be a movie, a theme park ride, or a video game. Many speculate that the recent deal struck between Disney and EA is a dead giveaway that a new squadron-themed video game is soon to be released. Some have even postulated that Star Wars Attack Squadrons could be somewhat of a spiritual successor to Star Wars: Rogue Squadron or Star Wars Episode I: Battle for Naboo, flight simulator games that were released in 1999 and 2000, respectively.

LucasFilm initiated the bulk domain registrations on July 26, 2013 by way of the Corporation Service Company (CSC), a comprehensive digital brand services agency. As of this writing, none of the domains owned by LucasFilm or EA resolve to any website – not even a parked page or a 404 “File Not Found” page. Unfortunately, we will simply have to wait for more details – but in the meantime, it is always fun to try and guess LucasFilm’s next move.

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